Privacy Policy

Last updated: March 2026

1. Introduction

This Privacy Policy describes how Base64 Tools ("we", "us", or "our") collects, uses, and shares information about you when you use our website (the "Service").

By using our Service, you agree to the collection and use of information in accordance with this policy. We are committed to protecting your privacy and being transparent about our data practices.

2. Data We Do NOT Collect

Our tool processes all data locally in your browser. We do not collect, store, transmit, or process:

• The text you encode or decode
• Files you upload for encoding
• Images you convert to Base64
• Any Base64 strings you paste or generate

All encoding and decoding operations happen entirely on your device. No content data is ever sent to our servers.

3. Cookies and Local Storage

We use browser local storage (not traditional cookies) to store:

• Cookie consent status (cookie_consent): Records whether you have accepted or declined advertising cookies. This is required to comply with GDPR regulations.
• Language preference (preferred_lang): Stores your preferred language so we can display the site in your language on future visits.

You can clear these preferences at any time by clearing your browser's local storage for this site.

4. Google AdSense and Advertising

If you consent to cookies, we use Google AdSense to display advertisements on our website. Google AdSense is an advertising service provided by Google LLC.

Google AdSense may:

• Set cookies on your device to serve personalized advertisements
• Collect information about your browsing behavior across different websites
• Use your data to show ads that are relevant to your interests
• Share data with Google's advertising partners

The AdSense publisher ID used on this site is: ca-pub-2870202324481723

To opt out of personalized advertising by Google, visit Google Ad Settings.

For more information about how Google uses data, see Google's Privacy Policy.

5. Cookie Consent (GDPR Compliance)

In compliance with the General Data Protection Regulation (GDPR) and the ePrivacy Directive, we obtain your explicit consent before loading any third-party advertising scripts.

When you first visit our site, you will see a consent banner. You have the following choices:

• Accept All: Google AdSense will be loaded and may set cookies for personalized advertising.
• Decline: No advertising scripts will be loaded. The tool will work fully without ads. No advertising cookies will be set.

Your choice is remembered in your browser's local storage. You can change your preference by clearing your browser's local storage.

6. Analytics

Currently, we do not use any analytics services (such as Google Analytics). We do not track page views, user behavior, or other usage statistics.

Basic access logs may be recorded by our hosting provider, which typically include IP addresses, timestamps, and requested URLs. These logs are used solely for security and operational purposes and are not shared with third parties.

7. Third-Party Links

Our website may contain links to external websites. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policies of any third-party sites you visit.

8. Children's Privacy

Our Service is not directed to children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us so we can delete it.

9. Your Rights Under GDPR

If you are located in the European Economic Area (EEA), you have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to rectification: Request correction of inaccurate personal data.
• Right to erasure: Request deletion of your personal data.
• Right to restrict processing: Request that we limit how we use your data.
• Right to data portability: Request your data in a portable format.
• Right to object: Object to our processing of your personal data.
• Right to withdraw consent: Withdraw consent at any time where we are relying on consent to process your data.

Since we collect minimal personal data, exercising most of these rights can be accomplished by clearing your browser's local storage. For other requests, please contact us.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last updated" date at the top of this page. We encourage you to review this policy periodically.